I filmed this whole thing from day one - every version, every mistake, all of it went straight to social media before there was even a finished product. I didn't want to just drop something out of nowhere one day.
Honestly, it started because I was tired of it. Tired of seeing the same three flip-flops on every single person's feet - everywhere I went. Nothing about it felt like yours anymore.
So I built Boaters Cove to bring some exclusivity back to something as simple as a pair of flip-flops. Limited runs, made for people who don't want to blend in with everyone else's closet.
